In a recent Google I/O, Google CEO Sundar Pichai stated that “All of Google was built because we started understanding text and web pages. So the fact that computers can understand images and videos has profound implications for our core mission.”
The contribution of Google in the world of Information and Technology is impeccable. Now, they are taking their intelligence to the next level with the introduction of “Google Lens”. This soaring technology will alter the meaning of search on the internet.
Simply put, Google Lens is a search tool that allows you to use Google’s Search function with your mobile camera. To get started, you’ll have to take a picture of the object you want to search on the internet. Then, Google figures out what it is and displays the information like search engines. Unlike AI-powered computers, the Google Lens is capable of so much more. For instance, if you take a picture of an orange it will do more than just say “orange.” It will highlight vital information such as scientific name, regions where the fruit is found, the temperature required to cultivate the fruit etc.
This feature will be first introduced in Google Photos and the personalized AI Software Assistant powered by both IOS and Android operating system. This innovative idea capitalizes machine learning to inspect photos viewed through your camera phone and provides search results. You can also use the stored photos on your mobile devices with this feature. Within few years, this feature will also be available for all Google devices like Word Lens and Google Goggles. These two features were first introduced as standalone apps; now they are available for all Google devices.
The functionality of Google Lens bears a close resemblance with Instagram and Snapchat’s AR feature. It allows you to understand the entire world with the help of your mobile camera. But Google doesn’t put fish in your juice glass like Snapchat or Instagram. Instead, it allows you to understand the detail about the product detected by your lens using Google’s search engine.
It’s no surprise; Google is great with search engine technology. And, Google Lens is one of the biggest innovations in their product arsenal. Like other applications, Google understands that camera is the next generation of search technology. It makes our search easy, natural, and realistic. This will soon eliminate the requirement of fingertips to search for a particular product on the internet. Google Lens combines real and digital world together to make search easy and reliable.