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Internet of Things (IoT) and Social Media Marketing

Internet of Things (IoT) and Social Media Marketing


Gone are the days when traditional marketing tactics were enough to sell your products and services. Today, the marketing algorithm is highly dynamic, and companies must implement the latest strategy to connect with their target customers. More than 60% consumers are connected to the internet, and a majority of brands promote their goods through social media platform.

Did you know that every time you open your Facebook account, you’ll see advertisements in the right column that matches your preference? Well, I think you do.

So how do they do it?

Brands integrate IoT technology in their social media marketing strategy. The data collected by IoT devices help marketers to display the advertisements in front of the right audiences. IoT is changing the face of social media marketing as we know it. Without further undo, let’s see how IoT is enhancing social media marketing.

Low marketing cost

Needless-to-say, social media marketing is the most cost-effective source of marketing. It helps your advertisement to reach thousands of audiences in a fraction of the time. Paid social media ads, banners on Facebook and Twitter, and social media websites are relatively cheaper then visual or paper ads.

On the other side, the use of IoT only displays the ads in front of your target customers. The collected data is analyzed and filtered to optimize your spending. This will you save hundreds of dollars in paid social media marketing.

Predictive Analysis

The use of big data and IoT will allow you to determine the search history of your audiences. This provides you valuable information related to your customer’s taste, preferences, and the products and services they are willing to purchase. The data can help you design effective strategies to cater your customer’s needs.

By doing so, you will be able to improve your conversion rate. Also, interact with your customers when they come to you with a query. This helps to built trust and a lasting impression in the mind of your customers.


Now brands can recommend new and improved products based on their customer’s browsing history. IoT has helped social media marketing to be more user-centric, as brands can suggest products based on customer’s preference. It helps them to regularly check their customer’s taste and recommend the right products and services.

Summing up

Over the years, IoT has improved social media marketing by collecting and analyzing the data from different social media platforms. Today marketers can easily access customer information such as buying behavior, taste, preference and make informed decision to improve sales.