Home Tag "Marketing"

How the Internet of Things (IoT) Impacts Marketing?

The Internet of Things is the hottest buzzword in the tech world. The exponential growth of Industry 4.0 powered by the IoT and connected technology has influenced every aspect of our lives. Amongst all, the Internet of Things has revolutionized how marketers understand, approach, and interact with their audiences. Internet of Things and Connected Audiences […]

Internet of Things for Marketers using connected technology

5 Reasons Why Business Intelligence is becoming an Indispensible Enterprise Solution

Although Business Intelligence was incepted as a consumer-based service, today, it has become an essential component for companies to stay relevant and competitive. As the technology algorithm has compelled businesses to become data oriented, BI is impacting businesses like never before and even changing the human resource roles in different industries. Needless-to-say, BI will continue […]

Social Media Marketing and the Internet of Things (IoT)