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Social Media Marketing and the Internet of Things (IoT)

Social Media Marketing and the Internet of Things (IoT)


The scope of marketing is expanding day by day, and relying on traditional marketing approaches is no longer an option. Today, digital marketing is the most profound way to connect with your audiences. With more than 50% of the global population is connected to the internet. To keep up with the competition, marketers have to promote their products on different social media platforms.

For most, social media is a worn-out and an annoying topic. But, did you know that integration of IoT with social media can provide astounding results? Whenever you open any of your social media account a similar ad, matching your previous search, pops up on the side of the screen. This happens because of the Internet of Things. We may not be aware of the fact, but IoT is altering the internal anatomy of most social media platforms. Most social media platforms are getting smarter day-by-day.

IoT Transforming Social Media Marketing

The introduction of IoT has made a significant change in social media marketing. With the use of IoT, businesses can easily predict the needs of their customer. Today, companies can collect user insight data and recognize their participation in a public circle and turn them into real-time marketing plans. Simply, IoT can help marketers map out better social media strategies to connect with their audiences. Amongst all, I have enlisted three key benefits of integrating IoT with social media platforms.

Predictive Analysis

Predictive Analysis helps collect data based on user’s previous purchases or the services searched on the internet. This can provide marketers invaluable information related to customer’s taste, preference, and buying behavior. The data can be later used to create effective marketing plans.


Personalization is the best benifit of integrating IoT in your social media marketing. Now, you can recommend products to your customers based on their browsing history. This, in turn, helps you to connect with your target audience every time. Your marketing tactics will be customer centric, and you can send messages to your clients by realizing their preference.

 Socializing with Physical Objects

Undoubtedly, IoT has offered a new range of possibilities to marketers. Now social media platforms are not just limited to websites but have extended their reach to physical objects. There are thousands of devices connected to social media platforms, and the best example is Google Home.

IoT has eased marketers to collect and analyze the data of users on various social media channels. Marketers can quickly accumulate data such as customer’s buying behavior, taste, and preference. Besides social media marketing, this data has also helped marketers to send personalized email to their customers.